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Site search in Google Analytics is a feature that allows you to track the usage of the internal search feature of your site. A lot of sites, especially larger ones, have an internal search feature. They’re most common on ecommerce sites where they allow users to search for products. However, tons of large sites have them, even if it’s just for convenience.
It could be very interesting to learn what users are searching for and how much the search feature is used. For example, imagine that users have trouble finding a specific page on your site, and they use the search bar to find it. You may find that an overwhelming amount of searches for that page are being done. This way, you know that page needs to become more easily accessible. This information is collected in the site search report.
You can also use this for promotional purposes. Finding that a lot of users are overwhelmingly looking for a certain type of product? Why not build a promotion around that exact product?
Setting up site search in Google Analytics takes a minute, but thankfully it’s not as difficult as it seems. To start, follow these steps:
A site search report is an overview of the way people have searched and what they have searched on your site. You can use these reports to gain insight into what your users are searching. This can give you an indication of what pages could use improving, or what pages could be worth highlighting or promoting.
In Google Analytics, you can find the site search report under Behaviour. There are four main reports you can view:
Of course, as with any report, you can add different segments and dimensions to these in order to gain better insight into specific information.
When visitors use the search bar on your site the url of the page is appended with a parameter, https://www.website.com/search?q=search-query, for example. This URL is your internal site search URL.
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